Interesting Ideas on Persuasion

I love it when seemingly disparate things come together in interesting ways.

In one of the courses I teach at the University of Denver, we discuss how to be more persuasive.  I begin the class by discussing Robert Cialdini’s six principles of persuasion: Reciprocity, Scarcity, Authority, Consistency, Liking and Consensus.

On the other hand, I’ve always enjoyed poster art.  Today, I came across an infographic that shows examples of how Cialdini’s persuasion principles were used in propaganda posters — before he even came up with them.

Check it out…

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