3 Reasons Why Your Personal Brand Is Important

My friend, Nancy Marmolejo says that there are three reasons to develop a strong personal brand.

1. YOU KNOW WHO YOU ARE
A great personal brand communicates who you are, who you help, what you’re great at, the results people get and why that’s important. It gives you a greater perspective on yourself: your identity, your value, and your contribution.

2. YOU KNOW WHAT TO SAY
By clearly understanding who you are, communication becomes so much easier. You understand your style and “voice”. You know how to phrase things whether in conversation, when giving a talk, or in writing. You have the perfect message and way to connect right to the very heart of your ideal clients.

3. YOU KNOW WHERE TO SHOW UP
Once you have a firm handle on who you are and what to say, you’ll know where to speak up so ideal clients hear you. Your visibility strategy becomes more effective as you choose which platforms to share your expertise on. Are you meant to be a social media influencer? A speaker? A blogger? What are the topics you want to be known for? Fine tuning your personal brand takes you there.