5 Growth Hacks When Starting a Recruitment Agency

This is another post for my readers who are interested in becoming entrepreneurs….

When starting a new business of any kind, the most challenging aspect is growing your company. This can be particularly challenging when starting a recruitment agency. It’s a competitive industry, and successful agencies are results-driven.

However, with the right strategy and some clever growth hacks, you can grow your business ahead of the curve.

Here are 5 growth hacks when starting a recruitment agency that are sure to accelerate the growth of your business, and give you a competitive edge over your competitors.

Invest in Software to Save Time and Costs

Software that allows you to speed up the day-to-day tasks and processes that take up time and money are vital to the growth of a new recruitment agency.

For example, recruitment agencies nationwide use ETZ Payments. A piece of software that automates and streamlines some of the most time-consuming back-office tasks. Such as processing online time sheets, producing invoices, and making payment processes easy.

Start with Content Marketing

Promoting a business online revolves around content marketing. The larger your digital footprint is, the more people you will reach and the more authority you will have in your industry.

There are several ways you can approach this. The most effective way is to build out a blog on your site with as much content as you can produce, this is where you have the most control. You can also reach out to news outlets and spread the word about your recruitment agency through external channels.

Getting Traffic to Your Website

Getting traffic to a website doesn’t come easy. There are three main traffic sources you will need to explore, these are organic visitors through SEO, the use of social media channels, and paid traffic.

If you have the budget for paid advertising, this is the fastest way to start getting visitors to your site. Social media is the second-fastest channel but requires a dedicated member of staff or the help of an agency. While SEO takes the longest this is the most consistent and reliable way to grow a business online.

Use Retargeting Ads

Retargeting ads, also known as remarketing, is an underutilied growth hack that can help new businesses bring in the right kind of visitors to their website. You may not have heard of retargeting, but it’s a common tactic online that we’ve all been subjected to, whether we are aware of it or not.

It involves placing a snippet of code on your site that will transfer a ‘cookie’ to visitors browsing your site. This cookie then displays your ads to them on other websites after they’ve left. Retargeting has a higher conversion rate than normal advertising because you’re only showing your ads to people who have intentionally browsed your services.

Show Social Proof and Testimonials

Most consumers look for reviews before making a purchase, and this is no different for job seekers and the recruitment industry. Showing proof you’re helping job seekers find their ideal role builds trust with potential customers. This applies to both job seekers, and companies you would want to work with.

As soon as you start placing clients in roles ask them for a short testimonial for your website. Adding the logos for large companies you’re associated with is also a small hack that can make a big difference to your perceived trust.