Authenticity Makes for Personal Branding Success

Positive personal impact is one of the keys to personal and professional success that I discuss in Straight Talk for Success.  If you want to create positive personal impact, you need to do three things.  1) Create, develop and nurture your unique personal brand. 2) Be impeccable in your presentation of self – in person and on line.  3) Know and follow the basic rules of etiquette.

Your personal brand should be uniquely you.  That means it should be authentic.  Mike Robbins has just published a great book: Be Yourself, Everyone Else is Already Taken: Transform Your Life With the Power of Authenticity. 

In this book, Mike lays out “The Five Principles of Authenticity”

1. Know Yourself
2. Transform Your Fear
3. Express Yourself
4. Be Bold
5. Celebrate Who You Are

Be Yourself, Everyone Else is Already Taken is a must read if you want to build a strong, unique, authentic personal brand.  The good news is that Mike is making a big push with it today.  If you go to and purchase the book at,, or you’ll get access to some great free gifts – including some from me.

I suggest you head over to right now to get some great advice on creating an authentic personal brand, and to claim your free gifts.

The common sense point here is simple.  Successful people create positive personal impact.  You can create positive personal impact by building and nurturing a unique personal brand.   Integrity should be the cornerstone of your brand.  However, your personal brand has to be authentic.  According to Mike Robbins, you can create an authentic personal brand by: knowing yourself, transform your fear into action, expressing yourself boldly and celebrating who you are.

That’s my take on authenticity and personal branding.  What’s yours?  Please leave a comment sharing your thoughts with us.  Also don’t forget to go to to pick up a copy of Mike Robbins great new book and to claim some career and success building free gifts.  As always, thanks for reading.


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