Building Your Personal Brand

Last week, I posted some information about Sharon Glickman’s advice for making a positive personal impact at work by dressing well.  When I mention someone on this blog, I always send them an e mail letting them know I did so.  I didn’t know Sharon Glickman when I did the post, but I liked what she had to say.

Well, Ms. Glickman knows more about making a positive personal impact than just dressing well.  A personal brand, something that shows off your uniqueness and helps you get noticed, is also an important part of creating powerful personal impact.  The day after I did the post mentioning Sharon Glickman, I received this e mail from her.


Top Ten Reasons Why I Was So Flattered to Receive your Email:

10.  It was totally unexpected – a nice surprise
   9.  I really appreciate the nice things you said about me in your blog
   8.  We’ve put a lot of time and effort into crafting and refining the exact wording      for our website. It’s nice that someone of your caliber appreciates it.
   7.  I already find you approachable from your website
   6.  I have read through your site and I’m interested in reading your books
   5.  Now I have an excellent referral
   4.  I like Colorado
   3.  I enjoyed reading about your boyhood and how you felt about your father
   2.  You certainly practice what you preach
   1.  Out of the hundreds of image consultants across the country, you chose to quote me


This is a great way to get yourself noticed and build your personal brand.  Of course, I was flattered by Ms. Glickman’s comments, but I really liked the way she presented them.  I know she was knocking off David Letterman, but still it was pretty cool to be the subject of a “top ten reasons” list.  In this e mail, Sharon Glickman branded herself with me as a thoughtful appreciative person – and as a someone with a good sense of humor – not a bad brand in my book.

What is your personal brand?  What do you do to promote it in your daily life and interactions with people?  Think about it.

That’s it for today.  Thanks for reading.  Log on to my website for more common sense.  Check out my other blog: for common sense advice on leading people and running a small business.

I’ll see you around the web, and at Alex’s Lemonade Stand.


PS: Speaking of Alex’s Lemonade Stand – my fundraising page is still open.  Please go to to read Alex’s inspiring story and to donate if you can.

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