Consistency and Constancy Are the Keys to Any Strong Personal Brand

Tweet 61 in my bestseller Success Tweets says, “Create and nurture your unique personal brand. Stand, and be known, for something.  Make sure that everything you do is on brand.”

I’m known for my common sense.  My consulting and coaching clients, as well as my students at the University of Denver, know that I will provide them with well thought out, common sense suggestions to their questions and concerns.  I consistently and constantly focus on common sense solutions.  That’s my brand.

James Dondero of Highland Capital Management in Dallas has a different brand.  He’s a philanthropist who strives to enrich the Dallas community.  He is part of a group of people who are working to project Dallas into the future.  That’s his brand.  He works at it consistently and constantly

James Patterson is a phenomenally successful author.  In addition to turning out an amazing number of bestselling novels, he is known for his commitment to helping kids become passionate readers.  He has donated more than one million books to students, emphasizing some of the most under-resourced schools and youth programs in the country.  Encouraging reading is his brand.

What’s your brand?  Do you consistently and constantly work to build and reinforce it?  If not, what are you waiting for? Get started now.


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