Create Positive Personal Impact for Success

Positive personal impact is one of the keys to personal and professional success that I discuss in Straight Talk for Success.  If you want to create positive personal impact, you need to do three things.  1) Develop and nurture your unique personal brand.  2) Be impeccable in your presentation of self – in person and on line.  3) Know and follow the basic rules of business etiquette.

I have a new book coming out this summer: 42 Rules to Jumpstart Your Professional Success.  Over the past few weeks, I’ve been giving readers of this blog a sneak peek at what’s inside.  Rule 11: Create Positive Personal Impact is an overview of some of my thoughts on creating positive personal impact.  Here it is…

All successful people create positive personal impact.  Positive personal impact is like charisma, only more so.  People gravitate towards people with positive personal impact.  When you create positive personal impact other people want to be around you.  They want to work with you.  They want to be your friend and colleague

People with positive personal impact develop and nurture their personal brand.  They are impeccable in their presentation of self.  They know and follow the basic rules of etiquette.  If you master these three keys, you’ll be able to create positive personal impact.

I have a customer service model that I use with my consulting clients. It begins from the premise that after any interaction your customers R.A.T.E. you. The people in your life R.A.T.E. you too.  You can use your to build positive personal impact.  It works like this…

• R stands for Responsiveness;
• A stands for Assurance;
• T stands for Tangibles; and
• E stands for Empathy.

If you notice, only one of the four points in the model – tangibles – is what you actually do for, or deliver to, the people in your life. The other three are the emotional measures by which people judge you. These emotional measures are at least as important as the tangibles you deliver, especially when it comes to creating positive personal impact.

You have to deliver the tangibles. You must produce results. That’s the cost of a ticket to the professional success sweepstakes.

However, you have to pay attention to the other three factors – responsiveness, assurance, and empathy – if you’re going to make a positive personal impact while you’re performing. Let’s look at each of these three in detail.

Responsiveness. You have to ensure that the people in your life see you as someone who is willing to help, someone who understands what needs to be done and is willing to do it. Other people need to think that you will give them what they want, when they want it, and in a manner that they can use it.

Assurance. You have to be able to convey trust and confidence. People need to feel that you are going to deliver. To do this, you must be very knowledgeable about the people in your life and their needs and wants. You need to be clear on what you can offer them to help them meet their goals. You need to ensure that they are confident that you will do what you say you will do.

Empathy. The people in your life must perceive you as an individual who understands, cares about, and pays attention to their needs. To do this, you need to be willing to walk a mile in other people’s shoes. You have to demonstrate to them that you are aware of and sensitive to their unique and individual needs.

The common sense point here is simple. To create positive personal impact, you must do more than deliver results, look good, and act graciously. You have to be seen by others as a person who is responsive to their needs and requests. You have to build trust with these individuals, and you need to demonstrate that you understand their needs and issues.

That’s a sneak peek at Rule 11: Create Positive Personal Impact in my forthcoming book 42 Rules to Jumpstart Your Professional Success.  I’ll let you know when it is available.  As I’m still working on this book, I would appreciate your feedback in the form of a comment on this post.  As always, thanks for reading.


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