How to Prepare for a Digital Marketing Career

If you’ve been thinking about beginning a digital marketing career, you’ve probably already realized that it is an expansive, rapidly growing, and fast-paced field. Marketing today mostly occurs through digital channels since so many people are shopping, communicating, and even socializing online.

Because it is an always evolving landscape, you will want to make sure you have researched current trends. You don’t want to start the job search without a firm grasp of the different opportunities. Determine the type of role you might want to have in the digital world before you begin applying for jobs. Here are five ways to help you prepare to find the digital marketing career for you.

1. Apply for an Internship

One of the best ways to gain industry knowledge and experience is through a digital marketing internship. It is an excellent way to learn the business firsthand and determine where you might fit into the landscape.

Are you more suited to Search Engine Optimization and Content Development? Or perhaps your interests fall into the Web Development or UX/UI Design categories? An internship can help you determine what is right for you and give you the hands-on experience you need to get there.

As a bonus, gaining an internship can often lead to networking opportunities.

2. Seek Out Networking Opportunities

When pursuing your digital media career, networking with other creatives and industry professionals will be essential. It will help you stay up-to-date on current trends and terminology.

Networking is also one of the best ways to learn about new opportunities available to you in your career search.

3. Show Your Knowledge Through Your Social Media Presence

One of the best ways to demonstrate your digital marketing expertise is by creating an impressive social media presence. Given how dominant social media is in digital marketing campaigns, an active presence not only builds your credibility but helps you get comfortable with the same tools you may end up using to promote clients.

Establish your own innovative brand throughout your personal platforms. Make sure to follow through with a compelling resume that shows off your style and knowledge of the industry as well.

4. Learn a Variety of Marketing Platforms

You do not want to wait until you get a job to develop an in-depth knowledge of a wide variety of digital marketing tools. No matter what course you want to take in your marketing career, there are platforms you will want to know.

Adobe Suite, Google Ads, Trello, HubSpot, and Hootsuite are just a few. Showing your familiarity with a dynamic list of platforms will give you an edge on the competition and set you up for future success.

5. Get Your Marketing Certification

Experts in the industry recommend looking into certification programs for marketing professionals. The certification process will help learn the ins-and-outs of search engine optimization, analytics, and content management, along with other essential digital media tools.

A certification will also give your resume a significant boost. It can help you stand out among other applicants competing for positions in the field.


Digital marketing is a vast and highly developed field. You can pursue a Social Media Marketing, Analytics, Content or Product Marketing, Web Development, or Search Engine Optimization role. Regardless of what you choose, you will want to make sure you have as much industry knowledge as possible before you begin your career search.

There are many ways to gain the experience you need. Follow the tips outlined above to prepare yourself to interview for the digital marketing job of your dreams.

Print Friendly, PDF & Email

Speak Your Mind


This site uses Akismet to reduce spam. Learn how your comment data is processed.