How to Use Google Analytics to Help Your SEO

This is another post for my readers who are, or want to be, internet entrepreneurs.

Everyone has heard about Google Analytics, but not everyone knows how to use it to improve SEO. Google Analytics is a powerful tool your website needs to maximize your SEO efforts. It gives you useful insights into how to optimize your webpage to drive more traffic. On this page, we’ll teach you how to use Google analytics to help your SEO.

Google Analytics – The Backbone of SEO Ranking

Google Analytics contributes a lot to your SEO ranking. This is because Google Analytics doesn’t only help in ranking high in the traffic, but also includes the breakdown of all activities in your site.

Notably correcting errors and tracking your progress. Google Analytics helps you to measure and align the right from the wrong, and point out all you’ve been doing wrong in the aspect of “visitors engagement, visitors contribution, traffic source, among others.” We can’t say all the benefits of Google Analytics on this page until you employ the power of the right Brisbane SEO Expert.

How to Use Google Analytics

If you’ve already got Google Analytics set up, we’ll walk you through the process and show exactly how to get it into use.


Real-time gives you info about visitors to your site and their actions. Suppose you recently published an article; you can know the volume of readers. For videos, you can see the volume of viewers, and see the live stats of what these users are doing on your webpage by logging into the Analytics Console and selecting Real-time. In your real-time reports, you will be able to see the following:

  • Locations: Highlights the location of people visiting your webpage, and the time spent there. It delivers live stats of Facebook or Twitter posts.
  • Traffic sources: Enable you to discover how visitors arrive at your website. You would see if they came through Facebook or entered your web address directly into a browser.
  • Events: It gives you facts about how the content you produced is achieving its goal. Cases are downloads of whitepapers, video stats, and clicks on advertisements.
  • Conversions: Get outcomes of the tactics you had implemented in real-time. You can see those who sign up for your newsletter, download a report, or buy an e-book.
  • Audience

Audience reports are grouped based on set parameters. It helps you know how many people purchased goods on your website or how many people explored your site in the past last month. These facts will let you develop a marketing program for this specific audience. Additional reports that are under this category are clarified below.

  • Mobile: This report lets you know whether users view your website with a desktop, tablet, or mobile device.
  • Behavior: This report determines if new users are returning to your site.
  • Custom: This section of Google Analytics lets you define and compare user segments.
  • Benchmarking: This segment allows you to compare your data to aggregated data.


This report highlights methods visitors used to visit a site, their actions, and if they finished things like filling out a form. Other reports that are under this heading are as follows.

All traffic: Shows you the websites sending you more traffic, and the way they consume your content. The report will contain pages per visit, bounce rate, and the user’s aim.

  • Google Ads: Report your advertisement outcome, keywords, search questions, the hour of the day, and final URLs. But first, you must join Google ads with Google analytics to have access to this file.
  • Search console: Delivers data on the organic exploration of your website. But you must merge Google Console with Google Analytics to retrieve these statistics.
  • Behavior

The info under behavior reveals the activities people carry out on your websites, such as site searches, posts, or videos. That information enables you to decide where improvements are needed in a site. Additional reports that are under behavior include.

  • Behavior flow: Exposes the route of visitors to the website.
  • Site content: Shows you how visitors consume your content. With these statistics, you can judge whether your content was underperforming or not. You can also identify prominent blog titles that are excelling.
  • Site Speed: Give you a report on how fast your site loads, and you can categorize them by the place of the visitor. For instance, it can indicate whether mobile users enjoyed the fast loading of webpages.
  • Conversions

This section is all about finished actions. You will know how many users registered for your email and how many people made a purchase. Supplementary reports that are under this subject are below.

  • Goals: Help you track actions. You can set both macro and micro goals to know what actions have the biggest contribution.
  • Ecommerce: This report can be classified into product, sales, purchase time. However, it would help if you include an ecommerce code snippet to your site to access this data.
  • Multi-channel reports: This report reveals how different channels feed into your funnel.

How to Build A Google Analytics Admin Dashboard

There are many ways to build a Google Analytics account, depending on the type of business you run. The technique below is not difficult to execute.

Property settings: Sign into Google Analytics, click to Admin > Property Settings to confirm if they are correct.

  • Check is s the URL correct
  • Enable Demographics and Interest Reports
  • Enable enhanced link attribution
  • Enable Users Metric in Reporting
  • Is Google Search Console linked correctly?

View settings: Go to Administration, select View settings;

  • Enable your ecommerce tracking
  • Enable your site search tracking
  • Make your URL is correct
  • Make sure your time zone and currency are correct

Add filters: It prevents spam messages. To apply a filter to your own IP address: Sign into Google Analytics. Go to Admin > click on Settings > Filters > Add Filter. Name the filter – Choose “exclude” – Choose “traffic from the IP addresses” and add the IP address. Finally, choose “equal to”

Goals: There are so many things you can track in your Site traffic, and goals can help you do it. To set up goals, navigate to Admin > click on Goals (located below Create View) > New Goal.

Dashboards: Provide data and stats that matter most.

Alerts: You will get a notification if specific parameters are met.

In Summary

Knowledge is power, and the fact that you have read this article is a power that must be put into use. How would you demonstrate your ability if you don’t engage in what you have?

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