A few of my colleagues and I got together to do a post on the importance of personal branding in a job search.
You can see it here…
http://careerhmo.com/why-is-personal-branding-important-in-job-search/
Once you figure out your brand — the two or three words you want people to associated with you name — you need to consistently and constantly act in a manner that reinforces and promotes your brand.
Your career mentor,
Bud
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