Success Tweet 54: Fake It Till You Make It

I’m enjoying writing this series of posts on the career advice in my latest book Success Tweets: 140 Bits of Common Sense Career Success Advice, All in 140 Characters or Less.  I hope you are enjoying reading them.  You can purchase a copy of Success Tweets at or your local bookstore – or you can get a free copy of the eBook at

Today’s post is on Tweet 54…

Fake it till you make it.  Appear to be self confident and others will treat you as if you are.  In turn, this will boost your self confidence.

This post is a continuation of the advice in the post on Success Tweet 53.

The old saying “fake it till you make it” is great career advice.  If you are nervous about being accepted – in a new job or work group, by a new client, by a community that you want to join – act as if you are confident of being accepted.  Think, “Of course, I’ll be accepted.”  This will give you the seIf confidence to act in a manner that assume acceptance – even if you’re faking it at first – people will be likely to accept you. 

Here’s what one of my favorite philosophers and essayists, Ralph Waldo Emerson, has to say on this subject… 

“The virtue you would like to have, assume it is already yours, appropriate it, enter into the part and live the character just as the great actor is absorbed in the part he plays.”

He’s right.  If you play a part long enough, you become that part.

Dottie Walters who passed away on Valentine’s Day 2007 is a great example of this.  You probably don’t know who she was, but in certain circles – professional speakers – she was a legend.  Dottie Walters was one of the pioneers of the speaking business.  There is no aspect of it that she didn’t touch or influence. Her book, Speak and Grow Rich, is one of the all-time best sellers in our industry. She also produced several audio recordings, books, booklets, and a news magazine for speakers, Sharing Ideas. You could even hear her being interviewed at 30,000 feet, as she often was highlighted in the airlines audio programs.  Dottie Walters was a true icon on the speaking business.

However, I’m not writing about her here because she influenced the lives and careers of many professional speakers, mine included.  I’m writing about Dottie Walters here because she began by faking it till she made it.  And she was one of the most optimistic people I know.  She truly believed that she would be accepted in whatever she did. 

In 1948, she was a stay-at-home mother of two.  Her husband’s dry cleaning business was on the verge of collapse due to a recession, leaving them with little income and $5,000 in debt – a very sizeable sum in those days.  Dottie became a saleswoman for a newspaper; first ads, then circulation. 

Then she founded a business, Hospitality Hostess Service, kind of like Welcome Wagon.  She built it into a four-office, 285-employee business with 4,000 continuous contract advertising accounts.

She began reading everything she could about sales.  She found that all of the books she was reading were written for men.  She went to the library to find some books on sales that were written for women.  When she asked the librarian where the books for women in sales were, she was told, “There are no women in sales, so there are no books for them.”

That night, in her mind Dottie saw a copy of a book that had not yet been written on the library shelf.  The title was Never Underestimate the Selling Power of a Woman!  She decided to write that book.  It was the first book ever written for women in sales by a saleswoman.  Dottie Walters expected that her book and her ideas would be accepted – and they were.  She also had never written a book before, so she faked it until she made it.

Tupperware bought out the entire first printing of that book, and added a front section with a letter and picture of their President. They booked Dottie to speak at their big rallies around the country. Many other direct sales companies followed suit.

She went on from there to produce audio programs, and become one of the founding members of the National Speakers Association.  Dottie Walters became a legend because she believed in herself.  She acted as if she expected to be accepted – and she was.  As Emerson suggests, she “played the role” of a super saleswoman for so long that she eventually became a super saleswoman.  She assumed that her book on women in sales was necessary and would sell.  She was right.  Dottie Walters always looked at the bright side.  She assumed she would be accepted even when she was selling newspaper subscriptions while pushing two children in a stroller. 

In The Power of Positive Thinking, Norman Vincent Peale makes an interesting point about being accepted and liked…

“The fact is that popularity can be attained by a few simple, natural, normal and easily mastered techniques.  Practice them diligently and you will become a well liked person.  First, become a comfortable person, one with whom people can associate without a sense of strain.  A comfortable person is easy going and natural.  He has a pleasant, kindly, genial way about him.”

This is great career advice and where acting as if you expect to be accepted comes in.  When you expect to be accepted you don’t work too hard at getting people to like and accept you – you become a comfortable person; someone who is easy going and natural with a pleasant, kindly, genial way.

The common sense career success coach point here is simple.  Successful people build relationships easily because they are self confident.  They follow the career advice in Tweet 54 in Success Tweets.  “Fake it till you make it.  Appear to be self confident and others will treat you as if you are.  In turn, this will boost your self confidence.”  Norman Vincent Peale suggests that the best way to act as if you expect to be accepted is to become a comfortable person – someone others want to be around.  He says that comfortable people are easy going and natural.  I agree with this career advice.  When you are easy going and natural people sense that you expect them to accept you.  While other people’s opinion shouldn’t be the entire basis of your self confidence, feeling accepted by others is always a confidence booster.

That’s my take on the career advice in Tweet 54 in Success Tweets.  What’s yours?  I’d appreciate it if you would leave a comment sharing your thoughts with us.  As always, thanks for reading.


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