Your Online Presence and Career Success

I often tell my career success coach clients that it is important to be impeccable in your presentation of self – in person and on line.  Tweet 72 in my latest career advice book Success Tweets says “21st century technology has created new etiquette rules.  Learn and use them to appear polished when you’re on line.”

The other day I received an offer to do a guest post for this career success blog from Greg Coyle.  He is the co-founder and Director of Product Development at My Web Career. For the past year, Greg and his co-founders at My Web Career have been working on developing online career success tools that enable you to discover, evaluate, and monitor your professional online brand.

Greg is providing a great career development resource here.  Check out what he has to say…

Why Your Online Presence is Important and How Your Career Score Can Help

This is the new age of career development. Social media platforms are the new resumes, and you need to be able to sell yourself. Establishing credibility and visibility in your field—whether or not you’re looking for a job—is essential to building beneficial relationships and elevating your online presence.

According to, “One in five employers use social networking sites to research job candidates, and close to 59% of them are influenced by your online presence.”

You already have a personal brand, whether you know it or not. How, you say? Well, if you’re on Facebook or have a Twitter account or blog, you have an online presence. Your posts, tweets, comments, pictures, etc. are the building blocks of your online persona.  They can help or hinder your career success.

In today’s extremely tough job market, being considered for a position has gotten more and more competitive.  You’re special and unique—let employers know it.  Not only does your on line presence create leverage for you with potential employers, but effectively marketing yourself can actually bring opportunities straight to you. Manny Zarate has been helping business owners worldwide in the most competitive industries with amazing results with his proven and effective Professional SEO Services.

With changes in technology and communication nearly every day, your personal brand is essential to your career success. You have the resources at your fingertips.

That’s where My Web Career can help. We’ve created an online service that enables you to uncover and evaluate your digital footprint and help you see the areas of your online presence you many need to polish up.

The objective is to provide consumers with insight into their professional online brand and to offer tools to make these data accessible, manageable, and actionable.

We use sophisticated link analysis, visualization, and semantics technologies to enable you to quickly evaluate and explore data that relate to you. You get a score showing the strength of your professional online persona. Think of it like a credit score (FICO), but for your online presence. The Career Score allows you to easily assess your professional online brand and stay on top of any changes to it.

My Web Career sees how you are connected both with companies and other professionals, and what information you’re showing at all times. Keeping a checkered score will be anything but hard.  Just remember, the higher the score, the more positive your online presence.

If you like what Greg has to say about your online presence and career success, you can visit the My Web Career beta site at and get your free, personalized Career Score.

I think this is a very valuable service.  I visited and found that my Career Score is 757 out of a possible 850.  According to My Web Career, “A Career Score above 750 indicates that you have an excellent Professional Online Brand.”  That’s pretty cool.  But then again, I’ve been blogging for five years and am active on Twitter and Facebook.  I suggest you check out your Career Score on My Web Career.  They’ll not only give you a Career Score, they’ll tell you how to improve it for your career success.

The common sense career success coach point here is simple.  In today’s world if you want to create the life and career success you want and deserve, you need to be aware of, and pay attention to, your online presence.  The folks at My Web Career have created a simple career development tool to allow you to do just that.  As Greg Coyle, one of the founders of My Web Career says, “You already have a personal brand, whether you know it or not.”  I say, why not make the most of it?

That’s my take on the career advice provided by Greg Coyle of My Web Career.  I suggest you give their beta site a try and see what you can do to improve your on line persona.  Once you do, please take a minute to share your thoughts with us in a comment.  As always, thanks for reading my musings on life and career success.


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