Make Integrity the Cornerstone of Your Personal Brand

Today is Tuesday, so this post is on positive personal impact.

A unique and distinctive personal brand is a big part of creating positive personal impact.  However, there is one thing that I believe that should be a part of everyone’s personal brand – integrity.
I get a daily meditation from my friends at The Walk the Talk Company.  You can get one too by going to their website ( and signing up.  Before I forget, you also might want to check out their latest little video

Last week, this quote from Oprah popped up in my inbox.  “Real integrity is doing the right thing, knowing that nobody’s going to know whether you did it or not.”  This is true.  If you practice situational ethics – doing the right thing only when you’re in the public eye — you aren’t really a person of high integrity, you’re just pretending to be one.

Besides, it’s hard to act one way in public, and another in private.  So to be safe, resolve to act like Oprah.  Do the right thing because it’s the right thing to do – not because you’ll get credit, or avoid getting into trouble.

John Maxwell is a well known business author.  One of his books sends the same message.  It’s called There’s No Such Thing As Business Ethics: There’s Only One Rule for Making Decisions.  That rule is the Golden Rule: “Do unto others as you would have them do unto you.”  In other words, do the right thing.

There’s a practical side to this too.  Mark Twain once said, “If you tell the truth, you don’t have to remember anything.”  In other words, if you’re always a person of high integrity, it’s easy to be a person of high integrity; there are no complicating factors – like remembering what you did in a given situation.

Polonius gave similar advice to Hamlet.  “To thine own self be true, and it must follow as the day the night, thou canst be false to no man.”  Roy Blackman, my father in law, passed away a few years ago.  This quote was his epitaph.  It was on the program handed out at his funeral.  Roy embodied it in how he lived his life.  It was the only piece of advice he gave his grandson, Matt, as he went off to college.

Oprah, John Maxwell, Mark Twain and Shakespeare are all in agreement on one common sense point.  If you want to become known as a person of high integrity – and I believe integrity is the cornerstone of any personal brand – act as a person of high integrity all the time – not just when it suits you, or when someone might notice.

That’s it for today.  Thanks for reading.  Log on to my website for more common sense.  I am not posting regularly on my blog right now, as I want to concentrate on this one.  It is still up though.  Please don’t cancel your RSS feed as I will be posting there occasionally.  And, you can still get a free ebook version of my book 4 Secrets of High Performing Organizations by visiting

I’ll see you around the web and at Alex’s Lemonade Stand.


PS: Speaking of Alex’s Lemonade Stand, my fundraising page is still open.  Please go to to read Alex’s inspiring story and to donate if you can.

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  1. Ina Matijevic says:

    Dear Bud,
    This movie is great, a great thing to start ones day!
    Integrity and truth save me a lot times in my life, even when the things where completly ”against me”.
    Once, my CEO told me that God really protect me.
    I replied:
    There is only God, from whom do I need protection? Only from MY false talking.
    When I lied, I got not one bumerang but dozen of them:-))))))
    I don’t watch tennis but Croats are fantastic in sport.
    I wish that it can be reflected in business:-))))

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