“The Why Cafe” — Great Career Advice Book

The other day I received a complimentary copy of a great career advice book, The Why Café by John Strelecky.  John signed the book saying…

Thank you for inspiring so many people to discover and live their purpose.  What a wonderful gift you have given them.
J P Strelecky.

I was most appreciative of John’s kind words.  He is the master at helping people figure out their passion in life and then going for it.  The Why Café is a parable book.  Its main message is to discover your Purpose for Existing (what John calls your PFE), and then to live it. 

I love this little book.  I have read it three times since it came in the mail.  And, due to a mail mix up, John ended up sending me two books instead of one.  So I have a copy of The Why Café to give away.  Keep reading to see how you can win.

Tweet 4 in my career advice book Success Tweets says, “The mightier your purpose, the more likely you are to succeed.”

Your clarity of purpose and direction provides the foundation for your life and career success.  From it, you can build the life and career success that you want and deserve.  The more clear, and the more mighty your purpose and direction, the stronger your foundation.

I’m a sixties guy.  After all these years, my favorite recording artist is still Bob Dylan.  My favorite Dylan song – and maybe my favorite song ever — is “Forever Young.”  He rerecorded and rereleased it recently.  Pepsi has picked it up and is using it in its ads that ran on NFL games last year.  Hopefully there will be NFL games this year.  I used one of the lines from it to introduce my bestselling book Straight Talk for Success – “May you build a ladder to the stars and climb on every rung.”

Check out some of the other lyrics…

May your hands always be busy. May your feet always be swift.

May have a strong foundation, When the winds of change shift.

By now you may be saying, “Get to the point, Bud.”  So I will.  You should begin your success journey by clarifying your purpose in life.  Why are you on this earth?  What are you meant to do?  As I’ve said, I believe that the more mighty this purpose, the more you are likely to succeed.  A mighty purpose gives you that strong foundation “when the winds of change shift.” 

Brad Swift of the Life On Purpose Institute (www.lifeonpurpose.com), makes a great point about clarity of purpose and life and career success

Taking a bold stand for living on purpose starts by knowing your purpose with crystal clarity — knowing it so well that if someone woke you up at 3:00 in the morning and asked you what your life purpose is, you’d be able to tell them.  And if someone who knew you well heard what you said, they’d realize that your life was a true, authentic reflection of that purpose.

There are two common sense points on which I want to focus here.  First, your clarity of purpose should be so big, so mighty, so important to you, that it is deeply ingrained in your psyche.  It has to be part of who you are.  Second, you have to live your clarity of purpose 24/7/365.  This takes commitment; commitment to determining your life’s purpose, and commitment to living it.

If you were to wake me at 3:00 in the morning, shine a light in my face and ask me for my life’s purpose, I’m sure I would say, “Helping people create  the life and career success they deserve.”  It’s that much a part of me.  My elevator speech begins, “Hi, I’m Bud Bilanich, the Common Sense Guy; I help people create the life and career success they want and deserve by applying their common sense.”

For me, this is a mighty purpose.  I’m helping other people find career success — and fulfillment in their lives. 

That’s important work in my book.  I take immense satisfaction out of seeing others learn, grow and succeed.  In another life I might have been a teacher or athletic coach.  This time of year, I fantasize about being a Final Four coach.  In this life, I help people create the life and career success that they want and deserve.

There is an old saying that goes something like this, “The problem is not in setting your goal too high and not reaching it.  The problem is setting your goal too low and achieving it.”  I can’t remember the exact quote or the attribution.  I’ll send my extra copy of  The Why Cafe to the first person who leaves a comment telling us the exact quote and the attribution.  Please respond by leaving a comment, not by sending me an email.  I want the answer to be visible to everyone who reads this blog.

The common sense career success coach point that John Strelecky makes in The Why Café is simple.  Successful people think big.  They ground themselves in a mighty purpose.  Tweet 4 in Success Tweets says, “The mightier your purpose, the more likely you are to succeed.”  Take this career advice to heart.  Ground yourself with a mighty purpose.  It’s better to aim to high and fall a little short than it is to aim too low and reach your goal.  Or, as Mario Andretti once said, “If you’re in complete control, you’re probably not going fast enough.”  Think about it.

That’s my take on the career advice in The Why Café.  What’s yours?  What is your Purpose for Existing?  Is it mighty?  I hope so.  Please take a minute to share your PFE with us.  As always, thanks for reading my thoughts on life and career success.


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  1. The tragedy of life doesn’t lie in not reaching your goal. The tragedy lies in having no goal to reach. It isn’t a calamity to die with dreams unfulfilled, but it is a calamity not to dream…. It is not a disgrace not to reach the stars, but it is a disgrace to have no stars to reach for. Not failure, but low aim is sin.

    Benjamin Elijah

    I know this isn’t quite the quote you are looking for, but it has a similar message.

  2. Sharon:
    This is great. Please send your snail mail adress to me at Bud@BudBilanich.com, and I’ll send you a copy of “The Why Cafe.”
    Thanks for your comment.

  3. Many people fail in life, not for lack of ability or brains or even courage but simply because they have never organized their energies around a goal.
    By Elbert Hubbard..

  4. Thanks for the Elbert Hubbard quote Nitin.
    I have always found his piece, “A Message to Garcia” to be great career advice about personal responsibility.
    If you’ve never seen it, you can get a copy at https://budbilanich.com/garcia.
    All the best,

  5. Thanks Bud for the link..
    I have just started reading “Message to garcia”, I hope it will give answers to my questions.
    Would get back to you with my comments on the same.


  6. Nitin:
    I would love to have your thoughts and comments on “A Message to Garcia.”
    Pleass send them along at your convenience.
    All the best,

  7. Bud,

    I just finished reading “The Why Cafe'” last night. My mother gave me a copy a few weeks ago and it sat on my bedside table since. I finally decided to pick it. I’ve read “it feels like” hundreds of these types of books over the years….and by far this is the best one! I couldn’t put it down and couldn’t fall asleep after reading it…I was so excited about getting on with my life’s purpose, which like you “My PFE is to Help Others Find and Achieve Their PFE”. I want to help others find their true meaning and purpose in life. It makes sense now. I would love a few extra copies of this priceless little book to share with people I know and love who are also suffering from “lack of purpose” in their lives.


  8. Good for you Jeff:
    Those books that we are meant to read find themselves to us.
    I like “The Why Cafe” a lot too.
    And I love your PFE — it’s noble; not to mention something that is needed in this world.
    Good luck as you go about fulfilling your PFE.

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