Tweeting for Success

Creating positive personal impact is one of the keys to success that is part of my Career Success GPS system.  I discuss it in detail in several of my books: Straight Talk for Success, Your Success GPS, 42 Rules to Jumpstart Your Professional Success, Star Power, I Want YOU…To Succeed.  As a career success coach I always tell my clients that you need to do three things to create positive personal impact: 1) build and nurture your unique personal brand; 2) be impeccable in your presentation of self – in person and on line; 3) know and follow the basic rules of business etiquette.

In this post, I want to discuss a tool for building your brand and for enhancing your on line presence – Twitter.  Do you tweet?  You should.  Your tweets can help you build your brand, but only if you do them in such a way that presents you as serious and competent.

I’m about to release a new book called Success Tweets: 140 Bits of Common Sense Success Advice in 140 Characters or Less.  It’s a collection of tweets I’ve posted over the past year.  Here are a five of them…

You’re in charge!  Commit to doing whatever it takes to create the successful life and career you want and deserve.

Treat failures as the tuition you need to pay to succeed. If you have a setback, just choose to react positively and learn something.

The mightier your purpose, the more likely you are to succeed. It will give you a strong foundation “when the winds of change shift.”

Vision without action is a daydream. No matter how big your plans and dreams, they’ll never become a reality until you act on them.

Write a resuwitter — a 140 character resume. It is a great way to get focused on exactly who you are and what you have to offer.

Here’s my resuwitter… 

Bud Bilanich The Common Sense Guy helps people create the successful lives and careers they want and deserve by applying their common sense.

It’s 140 characters exactly – even if it’s missing a few commas.

I use my tweets to build my brand.  I’m a career success coach, helping people create successful lives and careers, so I tweet about career success.  Hopefully the tweets I’ve shared above demonstrate my thinking on career success.  If they don’t, they’re not helping build my career success coach brand.  I’d appreciate it if you would leave a comment letting me know if you think I’ve accomplished my goal with these tweets.

Retweeting is another good way to build your brand.  When you see tweets that you like, retweet them.  This is a good way to show others what you think is important – even if you haven’t thought of it yourself.  In many ways, retweets tell more about you then your own tweets.

Many people say that they don’t use Twitter because it’s too hard to get people to follow them.  I have found however, that when you post high quality tweets and retweets, people will begin retweeting your tweets.  This will build a quality list of followers – people who are interested in you and what you have to say.  Chances are people in your company, or in companies where you might want to work, will see some of these tweets.  This will position you as a respected member of the community in which you work – and build your personal brand.

The common sense point here is simple.  Successful people create positive personal impact.  Tweeting is a great way to create positive personal impact.  It builds your personal brand, and if done well, enhances your on line image.  Tweets are pearls of wisdom that are no more than 140 characters.  You can write your own tweets or retweet what others have to say.  Better yet, do both.  This will help you build your personal brand — and help other people get to know you and what’s important to you.  It’s easy to set up a Twitter account and beginning tweeting.  Take it from a career success coach, career success depends on action. I suggest that as soon as you finish reading this post go to, set up an account and begin building your brand and enhancing your image by tweeting.

That’s my take on brand building by tweeting.  What’s yours?  Please take a minute and leave a 140 character comment (Twitter style).  I’ll give a copy of any of my eBooks to anybody who tweets a comment.  Give it a try.  As always, thanks for reading.


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  1. I have been following you for about two week, and learned many things. Thank you so much for sharing your thoughts, however am not used to use twitter with others yet. But I like to intoduce your writings to my sons and Korean people who visit my blog.
    Please keep up the good work…with many thanks,…Tianna from Korea

  2. Thank you for your kind words. I suggest that you download Success Tweets at — and then send other people there to do so as well.
    All the best,

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